Public Relations Planning and Strategy
Turn your business information into effective communication that reaches your customers. It all starts with the right plan…

• Situation analysis
• Needs and goals identified
• Target audiences defined
• Key messages defined
• Budget established
• Strategic plan developed
• Plan implemented
• Results evaluated

Publicity and Media Relations
News stories and editorial coverage are widely acknowledged to be a more credible source of information than advertisements. Publicity is a cost efficient and effective way of getting your message out to the public.

• Finding the right ‘angle’ for your organization to tell its story
• Media interviews
• Press conferences
• Media releases
• Media training

Editorial
KRPR provides writing, editing, and production of all communication collateral. KRPR works with a team of talented local graphic designers to produce dynamic results designed to reach your target audience.

• Press releases
• Press kits—fact sheets, bios, frequently asked questions
• Sales kits—product sheets, testimonials, company backgrounders
• Feature articles—customized content, research, interviews, writing
• Newsletters (print and electronic)
• Flyers, brochures, pamphlets
• Website content and design

PR Events
Events communicate particular messages to target audiences on a more dynamic scale. KRPR offers seamless event management and promotion…

• Invitations
• Catering arranged
• Cocktail parties, corporate luncheons or dinners
• Speakers and musical entertainment arranged
• Product launches, openings, and promotions
• Community events
• Conferences and seminars
• Themed galas
• Event media coverage arranged